contact: 929-322-4932

Planning Worksheet

X-Graphix Design


Website Planning Worksheet

In conjunction with the Website Design Contract and Website Content Worksheet which should also be printed out by the client. If you are purchasing an online store, please also print out the Store Planning Worksheet .

This worksheet is designed to enhance communications between X-Graphix Design and our clients. having you fill it out prior to our conversation or as we talk, you can then keep notes on it. and after our initial consultation you can make a photocopy for your records, and mail a signed copy to us.

Contact Name: _____________________________Company Name: _____________________________Street Address: _____________________________

City, State, Zip: _______________ , __________ , _______

Domain: WWW. _____________________________
Phone: ___________________________________
Email: ___________________________________
1. PurposeGive the most important purpose a “1”, next most important a “2”. Leave those blank which do not interest you at all.__ To gain a favorable impression of the company or organization.__ To develop a qualified list of prospects__ To sell products directly taking credit card information over the Internet__ To encourage potential customers to contact us by phone or mail to consummate a sale.__ To make available product information and price lists to distributors.__ To make available product information and price lists to customers.__ To strengthen brand identification.

__ Other _______________________________________________________

2. Site Organization Please label pages you desire and cross out the rest.Total number of pages decided upon ________________ 1. __________________________________2. __________________________________3. __________________________________

4. __________________________________

5. __________________________________

6. __________________________________

3. Site and Domain Names Site Name on Header : ____________________________________Domain Name It can be registered through your web hosting service or if desired we can register it for you and transfer to your account. You may check the availability of your domain name here.Domain name ____________________________


___Already Registered

4. Header GraphicIt is very helpful if you will include a copy of your company’s letterhead, brochures, catalog, etc. so we can see how you present your company image.__ Company Logo incorporated in the Header graphic?

If so, please enclose a color copy.______

Photo or drawing of product?______

Typeface preference ____________________________________________

Preferred colors in palette (PMS colors?) _________________________________________

Other ideas _________________________________________________________

5. Color and Accents for the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the webpage.Your preference:May we include a link at the bottom of the welcome page which reads “Website Designed by X-Graphix Design “?

(You are under no obligation to say yes.) ___Yes ___No

6. Navigation System the navigation system of all our Standard Website Packages includes:

  • Links from the front page and sectional pages to every page in the system to enable Web search engines to “spider” and index content on every page.
  • Colored bar “Image Map” with a brief word or two indicating each page — or, in larger sites — each section of the website. This appears at the bottom of every page. In some sites we put this both top and bottom. You are limited to a maximum of about eight (8) selections on this image map. We use server side image maps to make it easy to expand the site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs down, we do not include separate “buttons” on our standard sites. Included in sites of 6 pages or more.
  • Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern.

Optional Systems. Circle those you wish incorporated in your site.

  • Left-Side “Buttons” can be used, but we do not recommend them, since they are more expensive and time consuming to maintain when a change or addition is made to the system. Also, it takes significantly longer to load many buttons than an image map of the same area (Extra charge)
  • Frames System where, typically, a scrolling menu remains on the left side to provide navigation. We do not recommend frames in practically any situation, since they are a design disaster. They do not always print out, cannot be bookmarked easily, and often make the page design look “tacky” with their ugly gray scroll bars. We see them as the amateur’s way to look cool. In a very few cases, they are useful: (1) to display large databases of information, (2) purposely hide URL’s of content pages, (3) send visitors to other sites while making it easy for them to come back. (Extra charge)
  • Search Engine is useful on larger sites of 20+ pages to help visitors quickly find what they’re looking for. (Extra charge)
7. Basic Page Elements these are the important items which appear on nearly every webpage on your site (except the “home” page).

  • Page titles which show at top of Web browser only
  • Top-of-page graphic based on the design of the Header graphic
  • Page Title in larger type. Heading Font Style: ________________ (recommend Arial Bold)
  • Text . Body Font Style: ___________________ (recommend Verdana)
  • Image Map by Image Map bar
  • Standard company ID near bottom of page
  • E-mail response link to the following e-mail address: _________________________
  • Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

1. ______________________________________________ 2. ___________________________________________

8. Photos, Graphics, Animations, Sound, and Video our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

  • Clipart tends to look a bit tacky on websites. We recommend photos.
  • Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
  • Stock photos obtained from Photo disc (, Corel ( ), or PictureQuest ( ). (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate.)

For an extra charge, we can equip your webpages with:

  • Sound , either MIDI musical background or streaming Real Audio for music or voice.
  • Animated GIF images . High quality photo images are available from Photo Disc ( ) and other sources. We can also make animations for an extra charge.
  • Video clips
9. Response FormsWhat is the purpose of your response form?__ Guest book for visitors to record comments

__ Request for information

__ Survey of customer preferences

__ Other_____________________ , ___________________________ , ____________________________

Note: We prefer not to set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For one to ten products we recommend using a payment button like “paypal” or similar with a secure server. We charge extra to set up the ordering system.

10. Web Hosting Service we are not in the web hosting business. We recommend to our clients web hosting services tailored to their specific needs. We’ve worked with dozens of hosting services — the good, the bad, and the ugly. We usually do not recommend hosting on your local dial-up ISP, since they too often are not well-prepared to meet specialized business site hosting needs. Their main business is usually dial-up access, and hosting is only a sideline for them. Please let us recommend a Web host service for you. We require cgi-bin access and FTP access, Our no-extra-cost response form also requires a Unix system with Perl language available.Web Hosting Service _____________________________________Phone: _____________________________

E-mail for support or help ______________________________

11. Registering and Advertising Your Website you will be responsible for this function unless a separate agreement is contracted or other arrangements are made in this respect.

  • Advertising your Website to Web search engines that index the Web
  • getting prospective customers to find you on the internet is an important part of this process
  • Finding industry-wide linking pages and negotiating reciprocal links to and from their webpages.
  • Purchasing Web advertising
  • Developing a “signature” mini-ad attached to all your e-mail messages
  • Making your website part of one or more of the many “malls or stores ” available
  • Including your e-mail and Web addresses on all your company’s print literature, stationery, and display advertising.
  • E-mail newsletters.

Information about visitors to your website can usually be obtained from your Internet Service Provider, from statistics generated daily by such programs as WWWSTAT, GETSTATS, or Analog on the host computer. We do not include page counters on our Standard Website Packages

We can submit your information to Web search engines to “register” your website after final payment is received.

Before submitting your site we encourage you to work on a list of the top 20-50 keywords for your site, or we can help you do it

12. Maintenance

Launch Date: ____________________

Package prices include minor updating over the first thirty days after launch date. This covers minor price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at our hourly rate. we also offer a monthly maintenance plan.

Target Date for final payment to be made and your Website: _____________

On behalf of my organization I approve the above plan which I have developed with X-Graphix Design to construct a website, and I authorize X-Graphix Design to use this Website Planning Worksheet as the basis of the project.On behalf of the client (authorized signature): __________________________________________ Date _________These are the items that should be included with this signed agreement if send via mail or delivery service:

  • Website Planning Worksheet
  • Store planning worksheet (if applicable)
  • Website Design Contract
  • Website Content Worksheet:
    • Written content for your webpages (preferably on a diskette formatted for Word for Windows [2.0, 6.0, 7.0, 8.0, or 2000], Word Perfect [5.1, 6.0+], or other word processor. We can translate from most word processor formats with ease.)
    • Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc.). If these are in Mac format, make sure each picture has a 3-digit extension, such as .jpg to indicate the format in which it is given.
    • Your company logo (if any), and tell us the PMS color.
  • Samples of your printed materials — brochures, letterheads, cards, booklets, etc. — so we can see how you present your company image.
  • Payment for at least 75% of the total.

You may send your package to X-Graphix at the address above by US mail or by UPS, Fed Ex

We look forward to receiving your materials and building you website!

On behalf of X-Graphix Design (authorized signature) ____________________________________ Date __________X-Graphix Website Design РWebmaster (929) 322-4932 / X-Graphix Website Design