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Meta Data

Meta Data


Understanding Meta Data or Meta Content – How To Build Strong Meta Data – Meta Title – Meta Description – Meta Keywords or Keyphrases – Meta Data Length


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Understanding how to build great meta data for your website will help produce a higher page rank … intern, allowing your website to appear at the top of a search result. Below, is the information you need to establish strong meta data or meta content. Remember, meta data is very important, but it isn’t everything. Without strong meta data, your site will not rank well at all.



Character count should be between 50 and 69, depending on whether or not your capitalizing the first letter of each word, with approximately 50% of the words being your primary keywords. Keep the title as short and specific as possible. We recommend short titles (4-7 words) that feature the keywords predominately (40-50%).
(<Title>): The title tag is the most important meta tag, and usually the most ignored or under utilized, as with the description tag the title tag is what will attract visitors to your website. When web surfers query a search engine the results are based on relevance to the title and description tags. When the website’s are listed they are usually listed in the following manner: (The title is highlighted with blue) Your web page title will be displayed here – The description of your website. will be displayed like.
Character count should be between 130 and 156, depending on whether or not your capitalizing the first letter of each word, with approximately 30-40% of the words being your primary keywords.
(<meta name=”Description”): The description tag is another important meta tag. As with the title, your description will typically be listed in the search engines. The description is highlighted in red above. Like the title, you will have to give the description considerable thought, since you will want it to attract visitors and rank well in the search engines for your keywords you choose.
Word count should be between 8 to 11 words with approximately 25-50% being your primary keywords. Some people will probably disagree with this, but since most search engines don’t even read the keywords tag and the ones that don’t place much value on them. Developing long keyword tags reduces your primary keywords relevancy for the engines that do read the keywords tag. We like to use 2 to 4 word key phrases.
(<meta name=”Keywords”): Due to abuse search engines have reduced the importance of the keywords meta tag when ranking a web page for keyword relevance. Most have actually excluded the keywords tag altogether. While it has been reduced in significance it is still an important meta tag to include.
Your word count should be no less than 300 characters in length, try to keep approximately 10-30% being your primary keywords. If you have a smaller web page we recommend the lower percentage probably 5-10%. Small pages that don’t repeat keywords often seem to be performing rather well in the search engines.
(<body>) The body section of your webpage is where the majority of your text content will be placed. Along with text, you can also add images throughout the body section. Remember … a well written website will have not only a ton of textual information … but reliable, complete, relevant and factual information. Stay away from making everything in your body section bold. This tells the indexing search engines that everything is a little important, rather than the most important information being very important. Basically … you will dilute the value of the most important information.
Your header tag or H1 tag should be very similar to your title tag … probably just copy your title tag and shorten it if it exceeds 10 words and use that as your header tag or H1 Tag
(<head>) Header of the HTML document:<head>…</head>. Usually the title should be included in the head.
Link Text / Anchor Text
Fine tuning your link text is important, especially for sitemaps and incoming links you may be leaving throughout the web. In general your link text should be between 1 – 5 words with 30-60% being your primary keywords. Using text links that feature your keywords, If you don’t get a good ranking, but feature your keywords in the link text you should be alright.
The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tool-tip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently. Usually, Web Search Engines analyze anchor text from hyperlinks on web pages. However, also other services apply the basic principles of anchor text analysis. For instance, academic search engines may use citation context to classify academic articles and anchor text from documents linked in mind maps may be used too.
Alt Tag / Alt Text
Word count should be between 10-25 words with 30-60% being your primary keywords. Don’t type whole sentences for your alt text. Keep them short and sweet and you should do well. Its is also important to have Alt Text attached to each image on your page. Image Alt Tags should be short and to the point, describing the image or page it is linking to.
(<Alt> / </Alt> Tag): The alt attribute is used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered. It is also used by “screen reader” software so that a person who is listening to the content of a webpage (for instance, a person who is blind) can interact with this element. In HTML 4.01, the attribute is required for the img and area tags. It is optional for the input tag and the deprecated applet tag.
The copyright meta tag, as with the rest of the meta tags are hidden. They are not viewable in the search engine results or your webpage. The copyright meta tag is just an opportunity for you to enter your company name in the meta tags. Some of the search engines read this tag, which could result in you ranking higher for your company name then you would otherwise have.
(<meta name=”Copyright”): Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time. Generally, it is “the right to copy”, but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to another form, who may perform the work, who might also financially benefit from it, and other related rights. It is an intellectual property form (like a patent, a trademark, and a trade secret) applicable to any expressible form of an idea or information that is substantive and discrete.
The robots tag serves as a set of instruction for the search engines when they visit your site. This is an important tag that should not be excluded.
(<meta name=”Robots”): The Robot Exclusion Standard, also known as the Robots Exclusion Protocol or robots.txt protocol, is a convention to prevent cooperating web crawlers and other web robots from accessing all or part of a website which is otherwise publicly viewable. Robots are often used by search engines to categorize and archive web sites, or by webmasters to proofread source code. The standard is different from, but can be used in conjunction with, Sitemaps, a robot inclusion standard for web stores and websites.
The ratings meta tag will tell the search engines a little more about your website. Whether it is acceptable for all audiences, or for adult audiences only. Some engines will directly look for this meta tag so be sure to include it within your web page.
(<meta name=”Rating.”): The Meta Rating tag is used to display a content rating similar to the movie rating system. There is not a set form of this tag, nor is there any official statement from the W3C. Some sites recommend using this tag. However, these recommendations have no basis in fact as the governing body of HTML has no reference to it. According to our testing, this tag has no merit.
The distribution tag will tell the search engines if your website. is intended for a worldwide audience or not. While most website’s are meant to be viewed by everyone, few include this meta tag on their web page.
(<meta name=”Distribution”): The Meta Distribution tag is used to declare the distribution of your web content. The three classifications of distribution are Global (the entire web), Local (reserved for the local IP block of your site), IU (Internal Use, not for public distribution).


Search Engines Meta Title Length – (Characters) Meta Description Length – (Characters) Meta Keywords – (Words)
Google 69 156 8 to 11
Bing 65 150 6 to 10
Yahoo 72 161 6 to 10
Ask 69 Pulls Snippet Automatically 7 to 10


Google Meta Title Length and Meta Description Length

An Example of Meta Title Tag that shows 69 Characters in Title Length
This is an example of a Meta Description Tag that’s 156 characters in length so
that you know what it will look like once Google decides to index your link. – Cached – Similar Pages


Bing Meta Title Length and Meta Description Length

An Example of a Title Tag that show 65 Characters in Title Length
This is an example of a Meta Description Tag that is 150 characters in length
so you know what it will look like once Bing decides to index your link. – Cached page


Yahoo Meta Title Length and Meta Description Length

An Example of a Meta Title Tag that show 72 Characters in a Title Length
This is an example of a Meta Descriptions Tag that’s 161 characters in length so
that you know what links will look like once Google decides to index your links. – 172k – Cached


Ask Meta Title Length and Meta Description Length

An Example of Meta Title Tag that shows 69 Characters in Title Length
This is an example of an Automated Snippet produced by ASK that is indexed into their search engine
and this small part of organic Search Engine Optimization will help get your website or web store indexed
into all search engines actively indexing your website. Be sure to try some of the practices here at X Grapix